The "DJ mode" of Amazon Music reproduces the atmosphere of the old-school radio station
If the continuous music of streaming services sounds a bit too clinical, Amazon There may be a solution next to the dynamic atmosphere of the radio. The company introduced a "DJ mode" for Amazon Music, interspersed with comments and insights from DJs, artists, "taste makers", and even music trivia in the Pop-Up Video style from Alexa. For example, the Rap Rotation playlist will include occasional visits by DJ Letty and rap stars, while the Billie Eilish Takeover experience will blend her selected songs with stories about her music and favorite tracks.
You can use DJ Mode with either an Amazon Music Unlimited subscription or a limited Prime account in the US, and you can invoke it with Alexa by asking the
voice assistant to play a supporting station "in DJ Mode." Only four playlists (Rap Rotation, Country Heat, All Hits and Billie Eilish Takeover) support it so far, but more are coming.
This is arguably a counter to Apple Music's radio stations, which serve as a DJ-curated complement to the on-demand service. In both cases, they're encouraging you to discover and take an interest in music where a plain playlist might not be engaging. Amazon is taking a different approach, though. Apple's radio is more traditional, with live elements and lots of hosted (if often canned) segments. Amazon, meanwhile, is treating DJ Mode more as a supplement that adds radio -like qualities to the content that already exists.